Digital marketing is rapidly becoming one of the most important aspects of marketing as the world is slowly moving away from traditional marketing. This course will give you a comprehensive understanding of the different digital marketing channels and how to use them to achieve your marketing goals. Our goal is to produce well-rounded digital marketers who can think critically and strategize effectively.

The digital marketing course is divided into 10 modules:

Module 1: Introduction to Digital Marketing

In this module, you will be introduced to the concept of digital marketing and its importance in today’s business world. You will also learn about the different types of digital marketing, including SEO, content marketing, pay-per-click advertising, social media marketing, and email marketing. By the end of this module, you will have a solid understanding of what digital marketing is and how it can be used to achieve your business goals.

Module 2: Search Engine Optimization (SEO)

In this module, you will learn about the basics of SEO and how to use it to improve your website’s visibility on search engine results pages (SERPs). You will also learn about the different types of SEO techniques, including on-page optimization and off-page optimization. By the end of this module, you will be able to create an effective SEO strategy for your business.

Module 3: Content Marketing

This module covers the basics of content marketing. You’ll learn about the different types of content, including blog posts, infographics, videos, and ebooks, how to create a content strategy, and how to use content to achieve your marketing objectives.

Module 4: Social Media Marketing

This module covers the basics of social media marketing. You’ll learn about the different platforms available, including Facebook, Twitter, LinkedIn, and Instagram, how to create a social media strategy, and how to leverage social media to achieve your marketing objectives.

Module 5: Pay-Per-Click (PPC) Advertising

In this module, you will learn about the basics of pay-per-click advertising and how to use it to achieve your business goals. You will also learn about the different types of pay-per-click campaigns, including search engine marketing and display advertising. By the end of this module, you will be able to create a pay-per-click advertising campaign for your business.

Module 6: Conversion Rate Optimization (CRO)

This module covers the basics of conversion rate optimization (CRO). You’ll learn about the different components of CRO and how to use them to improve your website’s conversion rate.

Module 7: Web Analytics

This module covers the basics of web analytics. You’ll learn about the different metrics and dimensions available, how to set up web analytics tracking, and how to use web analytics to improve your website.

Module 8: Email Marketing

In this module, you will learn about the basics of email marketing and how to use it to achieve your business goals. You will also learn about the different types of email campaigns, including newsletters, promotional emails, and transactional emails. By the end of this module, you will be able to create an email marketing campaign for your business.

Module 9: Mobile Marketing

This module covers the basics of mobile marketing. You’ll learn about the different platforms available, how to create a mobile marketing strategy, and how to use mobile marketing to achieve your marketing objectives.

Module 10: Advanced Topics in Digital Marketing

This module covers advanced topics in digital marketing. You’ll learn about retargeting, programmatic advertising, native advertising, and other cutting-edge strategies.

This course assumes that you have a basic understanding of marketing principles and social media.

By the end of this course, you will be able to:

• Understand the different digital marketing channels and how they can be used to achieve your marketing objectives
• Create a digital marketing strategy that integrates different channels and is aligned with your business goals
• Implement a digital marketing plan using best practices and techniques
• Measure the results of your digital marketing campaigns and make data-driven decisions to improve your performance
• Understand advanced topics in digital marketing, such as programmatic advertising, native advertising, and retargeting.

As a digital marketer, you will have a wide range of career opportunities available to you. You could choose to specialize in one or more digital marketing channels, or you could opt to become a generalist who can use all of the different channels to achieve results.

To be successful in digital marketing, you need to have a solid understanding of how each tactic works and how it can be used to achieve your desired results. You also need to be able to measure the success of your campaigns so that you can make adjustments as needed.

At the end of this course, students can choose career paths in the following fields:

• SEO Specialist: An SEO specialist is responsible for optimizing website content and structure to improve search engine ranking and visibility.
• Content Marketing Manager: A content marketing manager is responsible for planning, creating, and managing content to meet business objectives.
• Social Media Specialist: A social media specialist is responsible for executing social media campaigns and strategies.
• PPC Specialist: A PPC specialist is responsible for managing pay-per-click advertising campaigns.
• CRO Specialist: A CRO specialist is responsible for optimizing website conversion rate.
• Email Marketing Specialist: An email marketing specialist is responsible for executing email marketing campaigns.
• Mobile Marketing Specialist: A mobile marketing specialist is responsible for executing mobile marketing campaigns.
• Web Analytics Specialist: A web analytics specialist is responsible for analyzing website data to improve performance.