Module 1: Web Analytics: an Overview and History

This module provides an overview of web analytics, including its history, definition, and purpose. You will learn about the different types of data that can be collected and analyzed, as well as the benefits of web analytics.

Topics:

• Web analytics fundamentals
• Importance of crucial variables
• Web analytics methods
• Building KPIs
• Categories of websites and links to KPIs

Module 2: Google Analytics Intro

This module provides an overview of Google Analytics and how to set up your account. You will also learn how to create goals and track conversions.

Topics:

• Fundamentals of Google Analytics
• How to Use Google Analytics
• Google Analytics Tracking Code (GATC) intro
• Access Management

Module 3: Google Analytics Reports

This module covers report structure overview, the report layout, data export, and active date range, as well as explores the different types of reports including landing page reports, audience overview reports, exit pages reports, and dashboards.

Topics:

• Report Structure Overview
• The Report Layout
• Data Export from Google Analytics
• Exploring Report Types

Module 4: Custom Reporting

This module covers how to create custom reports in Google Analytics, including report templates, custom reports, and custom dashboards. You will also learn how to share reports with others.

Topics:

• Creating Custom Reports
• Understanding Metrics and Dimensions categories
• Report Templates
• Custom Dashboards
• Sharing Reports

Module 5: Advanced Segmentation

This module covers how to create and use advanced segments in Google Analytics. Advanced segments allow you to segment your data by criteria such as location, behavior, technology, and more.

Topics:

• Creating Advanced Segments and Filters
• Advanced Segments Customization
• Using Advanced Segments

Module 6: Understanding Google Analytics Filters

This module covers the different types of filters available in Google Analytics, how to create and edit filters, as well as how to test filters before applying them to your data.

Topics:

• Introduction to Filters
• Creating and Editing Filters
• Testing Filters Before Applying Them
• Setting Filters and Predefined Filter usage

Module 7: Google Analytics Goals

This module covers how to set up goals in Google Analytics and track conversions. You will also learn about goal types, such as destination goals, duration goals, and event goals.

Topics:

• Creating and Configuring Goals
• Understanding Goal Types
• Destination Goals
• Duration Goals
• Event Goals

Module 8: Funnels

This module covers how to set up and use funnels in Google Analytics. Funnels allow you to track the steps that users take before completing a goal, such as an online purchase.

Topics:

• Creating Funnels
• Understanding Funnel Types
• Configuring Funnel Steps
• Funnel Visualization

Module 9: Google Ads Integration

This module covers how to integrate Google Ads with Google Analytics. You will learn how to link your Google Ads account, import campaigns, and set up conversion tracking.

Topics:

• Google Ads Integration
• Linking Your Google Ads Account
• Importing Campaigns
• Setting Up Conversion Tracking

What you will learn in this course:

1. How to set up a Google Analytics account and tracking code
2. How to create and configure goals
3. How to create and configure filters
4. How to generate reports
5. How to interpret data in Google Analytics
6. How to use Google Analytics to improve website performance

This course does not require any technical skills but having basic computer skills is encouraged.

As a Google Analytics certified individual, you will be able to demonstrate your proficiency in using the tool to make data-driven decisions. The Google Analytics certification is also a valuable asset for any digital marketer because it shows that you have the skills and knowledge to use the tool effectively.

At the end of this course, students can become:

• Google Analytics Consultant: Help businesses set up and use Google Analytics to track website performance.
• Google Analytics Trainer: Train individuals or groups on how to use Google Analytics to interpret data and make decisions.
• Web Analytics Specialist: As a web analytics specialist, you will use your knowledge of Google Analytics to help organizations make informed decisions about their website and online marketing campaigns.
• Digital Marketing Manager: As a digital marketing manager, you will be responsible for planning, executing, and monitoring digital marketing campaigns. You will also use Google Analytics to track the performance of your campaigns and optimize them for better results.
• Online Marketing Consultant: As an online marketing consultant, you will use your knowledge of Google Analytics to help businesses improve their online visibility and reach their target audience.
• E-commerce Manager: As an e-commerce manager, you will be responsible for managing and optimizing online sales. You will also use Google Analytics to track the performance of your e-commerce website and make data-driven decisions to improve its performance.
• Product Manager: As a product manager, you will be responsible for managing and developing products. You will also use Google Analytics to track the performance of your product and make data-driven decisions to improve its sales.
• Google Ads Specialist: As a Google Ads specialist, you will use your knowledge of Google Analytics to help businesses create and manage effective Google Ads campaigns. You will also use Google Analytics to track the performance of your campaigns and optimize them for better results.
• Digital Marketing Analyst: As a digital marketing analyst, you will help businesses make informed decisions about their digital marketing strategies. You will also use Google Analytics to track the performance of different digital marketing channels and make recommendations for improvements.
• Content Strategist: As a content strategist, you will help businesses make informed decisions about their content marketing strategies. You will also use Google Analytics to track the performance of different content marketing channels and make recommendations for improvements.

User Experience Analyst: As a user experience analyst, you will help businesses make informed decisions about their website design and user experience. You will also use Google Analytics to track the performance of different website design elements and make recommendations for improvements.